Summary of my blog posts
In my first blog post, I focused on 10 different A/B tests which can help you to increase the conversion rate on a product page. The product page is one of the most important pages online, and therefore important to always work on optimizing it.
Use your landing pages in the right way and increase your conversion rate. Firstly, make sure that your landing page is SEO friendly by doing it unlimited, but do not forget to optimize the content on a regular base. Secondly, work with personalization and create for example landing pages that are adapted to different regions. Read my full blog post on how to use your landing page.
One of the most important things online is your delivery strategy and how you communicate it out to your customers. A high bounce can sometimes depend on that customers do not know the delivery and return rules. This blog post shows examples of different companies and their delivery strategies.
There are different strategies how to keep the conversion rate going after the big Christmas period. One example is to go live with a new product in the beginning of the new year or to do a competition in social media. In this blog post, I present 10 different ideas that could help you keep the conversion rate up also in a hard month such as January.
Online merchandising does not get enough of attention and therefore I wrote a blog about it. Find out how often you should optimize your content, what kind of merchandising failure you should avoid and how to keep a stable conversion rate through correct merchandising;
”If you fail to plan, you are planning to fail”. Read my blog post about why and how to create a marketing plan, in order to have measurable goals online.
Read my full blog post about similarities of a retail and online business which you should not forget about.
Written by Adela Svajda, E-commerce Analyst