Geta helps Sprell build their new e-commerce solution

Åse Østmoen 5/1/2023 10:00:00 PM

Image from Sprell's online store with a stroller and lunch boxes

Sprell is a Norwegian retail chain that delivers toys and children’s room interiors. Sprell has a solid brand as a quality-conscious supplier of toys. 

"Developing our online store is an important investment area for us, and we have chosen a solution that gives us flexibility and good opportunities for further growth", says Christian Sogn Iversen, CEO at Sprell.

"Our goal is to create the best possible platform for communication with our customers. We feel that Sprell and Geta have the same basic values on how best to work with ecommerce, and that Geta is able to create solutions that help us reach our goals."

Sprell has chosen Geta Commerce Cloud as their new platform, built on Sanity and Omnium OMS.

In phase one we are building a website for the Swedish market with click and collect. After that we will launch a completely new online store for both the Norwegian and Swedish market.


Sprell was an early adaptor with click and collect and with an online store. Their focus is on meeting customers in the channels they may wish to use. They have a strong focus on the customer journey, and see that the online store and the physical stores are important marketing channels for each other.

"Sprell is a well-known and respected brand, and they have exciting plans for the future. The project is in process, and we look forward to working together and creating a good platform and good customer experiences for Sprell's customers", says Christian Dommarsnes, Sales Manager at Geta.

About Sprell

Sprell is a Norwegian toy chain that sells toys, baby equipment and interiors for children. They have built up a solid brand with a focus on quality and the knowledge and expertise of their employees.

Sprell has 20 stores in Norway, in addition to their online store. They also have one physical store in Sweden. In 2022, they had a turnover of NOK 235 million, and they have clear ambitions for further growth.


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